AI Insights · Timothy · April 2024
Q1 2024 Performance of Top Film & Television iOS Apps in the US
A glance at the first quarter of 2024 reveals the performance trends of leading Film & Television applications on iOS in the United States. Sensor Tower provides insights into the downloads, revenue, and active users of these popular entertainment apps.
In the first quarter of 2024, the iOS platform has seen notable activity within the Film & Television category in the United States. Sensor Tower data highlights the trends of the top five applications in this segment.
Max: Stream HBO, TV, & Movies started the quarter with revenues around $6.7M, experiencing fluctuations and ending with about $7.1M. Downloads saw a peak in mid-March at over 1M, while weekly active users surged to nearly 7M in the same period.
Disney+ showed a revenue high of $7.3M in mid-February and ended the quarter with around $5.9M. Downloads were relatively stable with a spike to approximately 293K in early March, and active users peaked at over 4.2M towards the end of the quarter.
Peacock TV: Stream TV & Movies presented a varied revenue pattern, starting at $4.1M and reaching up to $5.9M in early January. Downloads hit a high of 684K in the second week of January, and weekly active users saw a maximum of 3.3M in the same month.
Hulu: Stream TV shows & movies maintained a consistent revenue stream, beginning at $4.4M and concluding the quarter around $4.1M. Downloads for Hulu peaked at approximately 281K at the start of January, with active users consistently above 8M throughout the quarter.
Paramount+ experienced its revenue ranging from $3.4M to $3.9M. The app's downloads saw an exceptional rise to over 937K in early February, and weekly active users reached a high of over 1.5M in mid-March.
These trends provide a snapshot of the dynamic Film & Television category on the iOS platform in the US, with more detailed insights available at Sensor Tower.
